Discover the unparalleled power of qualitative research in the DTC eCommerce space. Dive deep into why understanding the 'why' behind consumer behaviours is your brand's secret to cultivating loyalty, maximising CLV, and driving efficient customer acquisition. Explore practical strategies for leveraging insights to navigate rising acquisition costs, enhance customer retention, and stay ahead in a competitive market. Learn how regular, insightful conversations with your customers can transform your brand, fostering a community of advocates and propelling your business forward. Join us in unlocking the secrets to thriving in DTC eCommerce through the art of conversation.

How Can Brands Tell Great Stories?

303 is teaming up with Great Big Story. Together, they are hosting a panel discussion on ‘How Can Brands Tell Great Stories?'

One-time purchases? Forget them.

They drain your resources.

They offer only a fleeting moment of success.

For consumer brands with long-term vision, the real prize is lifetime value.

The ultimate goal is clear yet impactful.

Create a brand.

Create a product.

Create a community.

People should genuinely want to be part of it.

But how do you make that happen?

The answer lies in the 'Why'.

Align your brand's 'Why' with your customer's 'Why'.

When these meet, magic happens.

You're not just making a sale.

You're creating advocates.

Advocates who are in it for the long run.

Have you ever come across a brand that feels more like a close friend than just a seller of products? A brand that creates a sense of belonging and shared values among its customers? Welcome to the world of authentic brand communities! Let's explore what they are and find out why only certain brands manage to earn this special status

The Power of Authentic Connections: Building Strong Customer Relationships

While the sun is still trying to make an appearance, we’re taking every opportunity we can to get out on the bikes. Last week we went on a quick ride around Birmingham’s Jewellery Quarter (home to P&Co HQ) with our CEO & Co-founder Adison and his new Mutt Fat Sabbath.

We took the opportunity to ask him a few questions about the upcoming collection and, as we make the move into autumn, to choose his top 5 city ride products (from our current range) that will have you covered for the coming season.

Bournemouth, England 2022 For Pictures Sake - Photoblog @_adisonclark co-founder P&Co (pandco)

Pairs, France 2022
For Pictures Sake - Photoblog @_adisonclark co-founder P&Co (pandco)

EPISODE SUMMARY

In this episode, Adison Clark Co-Founder of DTC Fashion brand P&Co and now Marketing Consultant discusses why 2022 is the year to double down on retention and experiences.

EPISODE NOTES

Specifically, Adison discusses:

The P&Co Journey and the journey to consulting

Building Community and what this means for retention

Brand Strategy vs Marketing.

In the summer of 2017, global clothing brand P&Co lost everything to a warehouse fire. After ten days, they launched their brand new Autumn collection as planned.

How can ecom brands use communities on social media? How important are brand values? What’s it like to build a global brand with your best friend?

We’re Lee and Adam, best friends and co-founders of the social media publishing group, Electric House. We’re also extremely Brummie and proud! Our new podcast series, the 0121, tells the stories of the midlands’ most exciting entrepreneurs and influencers.

Joining us for episode 4 is Adison Clark, co-founder of the global clothing brand, P&Co.

Provision and Co was created by two best friends who wanted to build something that would give them creative freedom. The brand started out with a run of 45 t-shirts all printed by hand. Fuelled by caffeine, creativity and some serious hard craft, they’ve now grown to a global lifestyle style brand offering a range of menswear, womenswear and goods.

After founding the business in 2013 and growing the brand alongside his best friend Lee, Adison changed roles in May 2020 to pursue a career in digital marketing and consultancy. He now builds brands by empowering entrepreneurs to think big.

In the episode, we talk about the origins and growth of P&Co, the impact of the 2017 warehouse fire on P&Co, and what happens when a CEO steps back from their business.

Please like this video if you found it valuable and head over to our channel for more 0121 episodes.