Made For Modern Lounging
Chelsea Peers
The Client:
Founded over 10 years ago, Chelsea Peers has expanded at a triple-digit rate over the past 12 months. Infamous for their eye-catching, quality loungewear styles at affordable prices, they are the go-to brand for anyone that values their downtime and has a passion for the latest trends.
Services:
Brand Strategy
Digital Marketing Strategy
Shopify+ eCommerce Development
Email Marketing Development
Content Strategy
Team Development
The Challenge
Chelsea Peers had experienced rapid growth during Q4 of 2019; the brief was to work with the current team to continue and maintain their recent growth course and build out their internal digital team.
As a modern-day wellness brand offering new styles every few weeks, Chelsea Peers needed to translate their unique points of difference when shopping directly with the brand and build a customer experience that prioritised conversion and retention.
Whilst ensuring the brand’s digital marketing and eCommerce channels were set up with the long term in mind.
The Approach
The relationship with Chelsea Peers started with an introduction from their paid media agency. Since then, we've worked together to build out their entire digital arm of the business with brand strategy, digital marketing consultancy, recruitment and ongoing brand and marketing support.
The Scope
Brand Strategy Consultancy
Digital Marketing Consultancy
Shopify Plus Development
Brand Campaign Development and Strategy
Email Marketing Consultancy
Performance Marketing
Affiliate Marketing
Organic Socal Development and Strategy
Recruitment Consultancy
Hightlights
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DEFINING THE HEART OF CHELSEA PEERS
Worked directly with founders and key team members to craft a brand platform that now acts as the backbone of all brand campaigns.
Developed the brands core values, which act as pillars for all conversion and storytelling campaigns across all marketing channels.
Identified who, what and how the brand would target customers across digital platforms. Then ensured we create suitable types of content for each audience that strikes a balance between creativity, sustainability and inclusivity.
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DELIGHTING CUSTOMERS WITH ENGAGING CONTENT
Developed how, why and when the brand utilised digital marketing channels to produce profitable results.
From organic social media to email automation, affiliates to performance marketing, we created the strategy for each channel that detailed how collectively they would contribute to the brands daily, weekly and monthly targets.
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PRODUCING CONSISTENT AND RELATABLE CAMPAIGNS
Created a yearly marketing timeline with the team and developed a campaign and content strategy. Working together with creators from the UK to Ibiza to produce image, video and motion assets fueled the brand's digital market channels.We leveraged the content to communicate the brands core message of 'made for modern lounging' and built brand awareness of the newly launched Shopify plus website by marketing seasonal collection launches and promotion campaigns.
The Results
Defining the Chelsea Peers brand strategy has created a platform for the internal team to use as the backbone of all campaigns.
Clarifying digital marketing channels and planning for the upcoming targets saw the brand maintain triple-digit growth through 2021, hitting its biggest eCommerce of multiple-seven figures (450% YOY DTC growth).
Most effective Black Friday Cyber Monday campaigns to date, average order up by 20% since the new Shopify plus website went live.
Customer database grew by 110%, Social following increased to 97'000 alongside post engagement, up from 2 to 8%.
